Adoption of 3G services among Malaysian consumers: An empirical analysis

Alain Yee Loong Chong, Nathan Darmawan, Keng Boon Ooi, Binshan Lin

Research output: Journal PublicationArticlepeer-review

88 Citations (Scopus)


The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social influence are able to predict the adoption of 3G among Malaysian consumers. This study allows 3G service providers to understand which factors influenced the usage of 3G in Malaysia. Other developing countries that plan to deploy 3G can also formulate business strategies using the results from this study.

Original languageEnglish
Pages (from-to)129-149
Number of pages21
JournalInternational Journal of Mobile Communications
Issue number2
Publication statusPublished - Feb 2010
Externally publishedYes


  • 3G services
  • Malaysia
  • Mobile communications
  • Technology adoption

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Electrical and Electronic Engineering


Dive into the research topics of 'Adoption of 3G services among Malaysian consumers: An empirical analysis'. Together they form a unique fingerprint.

Cite this