Adoption of 3G services among Malaysian consumers: An empirical analysis

Alain Yee Loong Chong; Nathan Darmawan; Keng Boon Ooi; Binshan Lin

doi:10.1504/IJMC.2010.031444

Adoption of 3G services among Malaysian consumers: An empirical analysis

Alain Yee Loong Chong, Nathan Darmawan, Keng Boon Ooi, Binshan Lin

Research output: Journal Publication › Article › peer-review

93 Citations (Scopus)

Abstract

The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social influence are able to predict the adoption of 3G among Malaysian consumers. This study allows 3G service providers to understand which factors influenced the usage of 3G in Malaysia. Other developing countries that plan to deploy 3G can also formulate business strategies using the results from this study.

Original language	English
Pages (from-to)	129-149
Number of pages	21
Journal	International Journal of Mobile Communications
Volume	8
Issue number	2
DOIs	https://doi.org/10.1504/IJMC.2010.031444
Publication status	Published - Feb 2010
Externally published	Yes

Keywords

3G services
Malaysia
Mobile communications
Technology adoption

ASJC Scopus subject areas

Computer Science Applications
Computer Networks and Communications
Electrical and Electronic Engineering

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10.1504/IJMC.2010.031444

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AB - The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social influence are able to predict the adoption of 3G among Malaysian consumers. This study allows 3G service providers to understand which factors influenced the usage of 3G in Malaysia. Other developing countries that plan to deploy 3G can also formulate business strategies using the results from this study.

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KW - Technology adoption

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Adoption of 3G services among Malaysian consumers: An empirical analysis

Abstract

Keywords

ASJC Scopus subject areas

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