Abstract
An incentive structure is introduced to improve traffic safety. Drivers are awarded cash bonuses when they follow designated safe routes. The effects of this incentive structure are studied in this paper, with emphasis on driver's route choice behaviour and performance of the traffic network. Sufficient conditions are identified for a win-win situation where both individual drivers and the traffic system benefit from the incentive structure. The results of this study have implications for communities aiming at traffic safety enhancement. Implementation of the incentive structure can be easily made with currently available navigation systems and communication technologies.
| Original language | English |
|---|---|
| Publication status | Published - 2009 |
| Externally published | Yes |
| Event | 16th World Congress on Intelligent Transport Systems and Services, ITS 2009 - Stockholm, Sweden Duration: 21 Sept 2009 → 25 Sept 2009 |
Conference
| Conference | 16th World Congress on Intelligent Transport Systems and Services, ITS 2009 |
|---|---|
| Country/Territory | Sweden |
| City | Stockholm |
| Period | 21/09/09 → 25/09/09 |
Keywords
- Impact assessment
- Incentives
- Route choice
- Traffic safety
ASJC Scopus subject areas
- Mechanical Engineering
- Computer Networks and Communications
- Computer Science Applications
- Electrical and Electronic Engineering
- Artificial Intelligence
- Transportation
- Automotive Engineering
- Control and Systems Engineering
