A Holistic Framework of E-Business Strategy: The Case of Haier in China

Peter Ping Li, Steven Tung Lung Chang

Research output: Journal PublicationReview articlepeer-review

29 Citations (Scopus)


This paper proposes a conceptual framework of e-business strategy. It argues that such a framework must be holistic, dynamic and dialectical. This framework will assist both researchers and practitioners regarding the key issues of e-business strategy. Further, a case study of Haier from China reveals that all firms need to learn how to design effective e-business strategies, which should be built on a sound organizational form or business model. The case of Haier also suggests that the local firms from the developing countries need to be creative in formulating e-business strategies so as to operate effectively in the under-developed e-business environment. Strategic alliance is especially critical for the local firms with regard to their e-business success.

Original languageEnglish
Pages (from-to)44-62
Number of pages19
JournalJournal of Global Information Management
Issue number2
Publication statusPublished - 2004
Externally publishedYes


  • E-business
  • Framework
  • Strategy

ASJC Scopus subject areas

  • Business and International Management
  • Computer Science Applications
  • Strategy and Management
  • Management Science and Operations Research
  • Information Systems and Management


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