A comparative study of individual acceptance of instant messaging in the US and China: A structural equation modeling approach

Keyphrases

• China 100%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 100%
• Perceived Usefulness 100%
• Perceived Enjoyment 100%
• Instant Messaging 100%
• Relationship Commitment 66%
• Measurement Equivalence 66%
• United States 33%
• Chinese Students 33%
• Implications for Practice 33%
• Information Systems Research 33%
• Communication Technologies 33%
• Computer Use 33%
• Implications for Research 33%
• System Study 33%
• Behavioral Intention to Use 33%
• Individual Use 33%
• Cultural Information 33%
• College Students 33%
• Computer-mediated Communication 33%
• Perceived Critical Mass 33%

Economics, Econometrics and Finance

• Consumer Attitude 100%

Psychology

• College Students 100%