Dr Zhijing Zhu

Assistant Professor (Lecturer) in International Business and Strategy

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

Research Interests

Zhijing’s research focuses on innovation, firm and industry evolution, international strategy, and competitive strategy, particularly in the context of emerging economies.

Research Interests

  • Catch-up and innovations in emerging economies

  • Firm and industry evolution

  • International strategy

  • Competitive strategy

Personal profile

Dr. Zhijing Zhu joined Nottingham University Business School as an assistant professor In International Business and Strategy in 2017. She received a BSc in Management Information System and a MBA degree from Zhongnan University of Economics and Law (ZUEL) in China, as well as a PhD in Strategy from UNSW Sydney in Australia. Prior to her PhD research, Zhijing had held mid- and high-level management positions for international business in high-tech and education industries for ten years. Zhijing’s research interest covers innovation, firm and industry evolution, international strategy, and competitive strategy.



  • Business and Corporate Strategy
  • Strategic Management
  • Management Strategy
  • International Business Environment
  • Doing Business in China


  • International Business
  • Strategic Management

Executive Development Programme

  • International Business Management
  • Strategic Management

Teaching award

  • Li, L., Zhu, Z., & Kim, Y. (2021). “Strategic Management: Perspective, Process and Practice (SMPPP)”, Zhejiang Provincial First-Class Module

Person Types

  • Staff


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