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Dr Yi Wang
Associate Professor in Marketing
Department of Entrepreneurship, Marketing and Management Systems
Email
yi.wang
nottingham.edu
cn
h-index
451
Scopus Citations
7
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2008
2024
Research activity per year
Overview
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Network
Projects
(4)
Research output
(22)
Prizes
(2)
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(1)
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Dive into the research topics where Yi Wang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Business & Economics
Tourism Development
52%
China
47%
Tourists
45%
Rural China
37%
Rural Tourism
37%
Decision Making
33%
Social Media
31%
Pro-environmental Behavior
27%
Political Economy
26%
Tourism
25%
Public Diplomacy
24%
Governance
23%
City Branding
21%
Rural Development
20%
User-generated Content
19%
Sustainable Tourism Development
18%
National Parks
17%
Yuan
17%
Entrepreneurship
17%
Electronic Word-of-mouth
16%
Online Reviews
16%
Holidays
15%
Tourism Planning
13%
Travellers
13%
Social Action
12%
Interaction
12%
Innovation
12%
Roads
11%
Formal Institutions
11%
Acceptance
11%
Heritage
10%
Social Norms
10%
Mobile Marketing
9%
Tourism Industry
9%
Expatriates
9%
Stakeholders
9%
Self-image
9%
Ideology
9%
Social Comparison
8%
Service Strategy
8%
Entrepreneurs
8%
Self-presentation
8%
Linkage
8%
Envy
8%
Sustainable Tourism
8%
Social Networks
7%
Destination
7%
Rural Areas
7%
Innovation Strategy
7%
Activation
7%
Earth & Environmental Sciences
tourism development
82%
tourism
59%
social media
47%
political economy
40%
decision making
32%
ecotourism
27%
norm
24%
rural development
22%
entrepreneur
21%
vacation
17%
esthetics
14%
national park
12%
organization
12%
ideology
11%
family
10%
planning
8%
policy
8%
social network
8%
political discourse
8%
decision
8%
leadership
7%
economics
7%
rural area
7%
travel
7%
livelihood
6%
sustainable growth
6%
business development
6%
personal responsibility
6%
urbanization
5%
hegemony
5%
state role
5%
communication
5%
Social Sciences
Tourism
100%
China
51%
tourist
39%
environmental behavior
25%
political economy
24%
decision making
21%
political governance
20%
social media
18%
travel
18%
rural development
18%
holiday
17%
national park
16%
entrepreneurship
13%
aesthetics
13%
governance
11%
Social Norms
10%
entrepreneur
10%
acceptance
10%
planning
9%
cadre
9%
interaction
8%
resident
7%
diplomacy
7%
marketing
6%
promotion
6%
Ideologies
6%
road
6%
empowerment
5%
innovation
5%
creativity
5%
economic value
5%
rural area
5%
video
5%
determinants
5%
livelihood
5%