Projects per year
Personal profile
Personal profile
Yi was Lecturer of Tourism at Sheffield Hallam University (UK) for four years prior to joining the University of Nottingham Ningbo China. Her research focuses on tourism policy-making, cultural tourism interpretation, and sustainable tourism planning. She received her PhD in Sheffield Hallam University in the area of “Tourism Policy Networks and Tourism Development in China” and is awarded “Overseas Research Scholarship” by the Higher Education Funding Council of Britain. She has published widely in the area of rural tourism, family travel as well as social networks.
Teaching
Undergraduate
- Marketing Services
Postgraduate
- New Products and Services Development and Management
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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Approaches to improve urban eco-environment quality in Ningbo
1/12/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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Thirteen Five Tourism Plan for Haishu District, Ningbo
24/04/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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Ningbo City International Branding Research
2/01/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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Research on sustainable tourism strategy countermeasures based on economic transformation and ecological construction
Ningbo Science and Technology Bureau
1/09/14 → 31/08/15
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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Mobile marketing and innovation in tourism industry
Wang, Y., Jiang, Y. & LYU, CENHUA., 2023, (Accepted/In press) Mobile Marketing. Singapore: SpringerResearch output: Chapter in Book/Conference proceeding › Book Chapter › peer-review
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Determinants of returnees’ entrepreneurship in rural marginal China
Wang, Y., Jiang, Y., Bao, G., Wu, B. & Liao, L., Aug 2022, In: Journal of Rural Studies. 94, p. 429-438Research output: Journal Publication › Article › peer-review
1 Citation (Scopus) -
Internalizing Social Norms to Promote Pro-environmental Behavior: Chinese Tourists on Social Media: Chinese Tourists on Social Media
Han, W., Wang, Y., Zhang, S. & Jiang, Y., 11 Jun 2022, (Published Online) In: Journal of China Tourism Research. 19, 3, p. 443-466 24 p.Research output: Journal Publication › Article › peer-review
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Leadership, creativity, and recovery from crisis in rural tourism
Wang, Y. & Li, M., 2022, In: Asia Pacific Journal of Tourism Research. 27, 6, p. 652-670Research output: Journal Publication › Article › peer-review
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Leadership, innovation and service strategy in China’s rural tourism during post-pandemic period
Wang, Y., xu, J. & Jiang, Y., 2022, Global strategic management in the service industry: a perspective of the new era. Tabari, S. & Chen, W. (eds.). Bingley: Emerald Group Holdings Ltd., p. 119-137Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review
Prizes
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Third Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Wang, Yi (Recipient), 29 Sept 2022
Prize
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