Research output per year
Research output per year
Personal profile
Research Interests
Marketing strategies, international marketing, CSR, etc.
Education/Academic qualification
University of Leeds
1 Oct 2018 → 16 Sept 2022
Award Date: 16 Sept 2022
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 3 Article
-
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?
Liu, Y., Heinberg, M., Huang, X. & Eisingerich, A. B., 1 Jul 2023, In: Business Horizons. 66, 4, p. 517-527 11 p.Research output: Journal Publication › Article › peer-review
Open Access1 Citation (Scopus) -
Pricing strategy and performance investment decisions in competitive crowdfunding markets
Wu, W., Huang, X., Wu, C. H. & Tsai, S. B., Feb 2022, In: Journal of Business Research. 140, p. 491-497 7 p.Research output: Journal Publication › Article › peer-review
8 Citations (Scopus) -
A bad job of doing good: does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, M., Liu, Y., Huang, X. & Eisingerich, A. B., Jun 2021, In: Journal of International Marketing. 29, 2, p. 45-61 17 p.Research output: Journal Publication › Article › peer-review
Open Access16 Citations (Scopus)