Kok Wei Khong – Research output — University of Nottingham Ningbo China

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46 Article
2 Review article
1 Conference contribution

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2014
Situational, individual, and social network determinants of negative online word-of-mouth
Balaji, M. S. & Wei, K. K., 2014, 2014 Global Marketing Conference at Singapore. p. 1123-1129 7 p.
Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review