Projects per year
Dr. Maria Jun Luo’s research interest includes two parts. In the B2C context, her research focuses dominated on customer relationship management, service recovery, E-WoM and customers’ aggressive behaviors etc. In B2B side, her research interest predominantly focus on service innovation, servitization strategy as well as green production.
Dr. Maria Jun Luo is an Associate Professor in Marketing & Entrepreneurship. Her research is in the area of services marketing. Her co-authored research output has appeared in both marketing and management journals, including Journal of Business Research, International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research etc. She has been teaching various marketing modules within NUBS China since 2011.
- Marketing Strategy
- Services Marketing
- Marketing Management
- Business School Dissertation
- Managing the Marketing Mix
- Advertising and Marketing Communication
- Marketing Strategy
- Research Methods in Marketing
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Collaborations and top research areas from the last five years
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- 2 Finished
12/10/20 → 15/07/21
Project: University Funded Projects › Internal-RKE Conference and Event Organising Support Project
The Growth of Digital Venture: A Study on the Effect of Scaling-up Mechanisms and Digital Innovation
1/01/17 → 31/12/19
Project: Government Funded Projects › Vertical-Zhejiang Provincial Government Funded Projects
Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumersWANG, Z., Yuan, R., Luo, J., Liu, M. & Yannopoulou, N., Oct 2023, In: Journal of Business Research. 165, 114070.
Research output: Journal Publication › Article › peer-reviewOpen AccessFile1 Citation (Scopus)7 Downloads (Pure)
Revitalizing Sustainable Reshoring Brands: Understanding the Customer Perspective on the Roles of Motivation Attributions and the Institutionalization ProcessYuan, R., Luo, J., Liu, M. J., Sivarajah, U. & Yannopoulou, N., 2023, (Accepted/In press) In: British Journal of Management.
Research output: Journal Publication › Article › peer-review
Liu, M. & Luo, J., 12 May 2022, In: Industrial Marketing Management. 104, May 2022, p. 226-240 14 p., 140.
Research output: Journal Publication › Article › peer-review12 Citations (Scopus)
Zhang, J., Balaji, M. S., Luo, J. & Jha, S., Dec 2022, In: Journal of Business Research. 153, p. 185-197 13 p.
Research output: Journal Publication › Article › peer-review1 Citation (Scopus)
YE, D., Liu, M., Luo, J. & Yannopoulou, N., 17 Feb 2022, In: Information Systems Frontiers. p. 1-23
Research output: Journal Publication › Article › peer-review7 Citations (Scopus)
Luo, Jun (Recipient), 29 Sept 2022