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Personal profile

Personal profile

Jishnu Bhattacharyya is a Ph.D. candidate in Marketing at the University of Nottingham. Jishnu completed his postgraduate studies at the ABV-Indian Institute of Information Technology and Management Gwalior (India) and received an MBA. He earned a B.Tech. in Electrical and Electronics Engineering from the Maulana Abul Kalam Azad University of Technology, West Bengal (India). Alongside these taught programs, he was engaged in short-term researches at IIT Delhi and IIT Indore (India). Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode (India), where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry.

With an interdisciplinary background, he is actively engaged in research and is interested in marketing science. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing (with a particular focus on service robots). Jishnu's current research focuses on sustainability communication, a dynamic and cutting-edge research area that aids in envisioning and creating more sustainable societies by emphasizing the central role of communication in shaping understandings of and responses to the urgent challenges of environmental and climate change. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers.

He is passionate about the importance of incorporating research into teaching and bringing about positive social change through the art and science of marketing. He has won awards for his academic and research excellence. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.

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