Projects per year
Personal profile
Personal profile
Dr. FANG, is an Assistant Professor in Information System and Analytics in NUBS. She gets two PhD degrees, one from both University of Science and Technology of China (majoring in Management Science and Enginerring), and the other one from City University of Hong Kong (majoring in Information System)
Her research interest includes omni-channel retailing, platform competition, multihoming operation. Her research work has been published in Journal of Operations Management (JOM)（ABS Level 4*, UTD), Information & Management (I&M) (ABS Level 3), Internet Reserch (ABS Level 3), Electronic Commerce Research and Applications (ECRA) (ABS Level 2), and Industrial Management & Data Systems (IMDS) (ABS Level 2). And she also published several papers on international conferences, such as Academy of Management (AOM), Hawaii International Conference on System Sciences (HICSS), and International Conference on Information System (ICIS).
Dr. Fang is the editorial board member of two journals: Internet Research, Industrial Management & Data Systems. She has gotten the funding of the National Natural Science Foundation of China Young Scientists entitled "Unrevealing multihoming sellers' strategy in the context of cross-platform compatibility" (300,000 RMB).
Teaching
Undergraduate
- Introduction to business programming
- Introduction to data science
- Digital economy
Research Interests
- Omni-channel retailing
- Platform competition
- Multihoming
- Platform strategy
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis
Li, Y., Fang, J., Yuan, S. & Cai, Z., 21 May 2024, In: Internet Research. 34, 3, p. 1077-1103 27 p.Research output: Journal Publication › Article › peer-review
6 Citations (Scopus) -
Turning the wheels of engagement: Evidence from entertainment live streaming
Song, X., Fu, M., Fang, J., Cai, Z., Tan, C. W., Lim, E. T. K. & Chong, A. Y. L., 16 May 2024, In: Journal of the Academy of Marketing Science.Research output: Journal Publication › Article › peer-review
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Disentangling the Relationship between Portfolio Homogenization and Transaction of Non-fungible Tokens
Ma, D., Fu, M., Fang, J. & Cai, Z., 2023, International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies". Association for Information Systems, (International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies").Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
1 Citation (Scopus) -
UNRAVELING MULTIHOMING SELLERS’ COPING STRATEGIES TO PLATFORM INFORMATION QUALITY CONTROL
Fang, J., Cai, Z., Liu, H. & Tan, C. W., 2023, In: Academy of Management Proceedings. 2023, 1Research output: Journal Publication › Conference article › peer-review
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Unrevealing the Dynamic Impact of Extended Reality Adoption on Offline Channel Performance
Fang, J., Xiong, B., Li, W. & Song, X., 2023, 29th Annual Americas Conference on Information Systems, AMCIS 2023. Association for Information Systems, (29th Annual Americas Conference on Information Systems, AMCIS 2023).Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review