Dr Cherry Yi Zhang

Research output

Research output per year 2013 2019 2021

• 5 Article
• 2 Book Chapter

Research output per year

Research output per year

Search results

• 2019

  Deli group: A five force behavioral culture

  Zhang, T. & Yi Zhang, C., 1 Jan 2019, China Branding: Cases from Zhejiang. Palgrave Macmillan, p. 127-137 11 p.

  Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

• Weixing: A plastic pipe industry leader who succeeded with manufacturing upgrading and long-term r&d investment

  Yi Zhang, C. & Zhang, T., 1 Jan 2019, China Branding: Cases from Zhejiang. Palgrave Macmillan, p. 115-126 12 p.

  Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review