What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory

Younghoon Chang; Siew Fan Wong; Hwansoo Lee; Seon Phil Jeong

doi:10.1145/2971603.2971643

What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory

Younghoon Chang
, Siew Fan Wong
, Hwansoo Lee
, Seon Phil Jeong

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

34 Citations (Scopus)

Abstract

FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus Theory, our study aims to explain two different factors that motivate the adoption of FinTech in China. We plan to collect data from university students who used Alipay and Tenpay (two of the leading FinTech companies in China). The findings from our study will be valuable to FinTech companies in strategizing and promoting usage of their services.

Original language	English
Title of host publication	Proceedings of the 18th Annual International Conference on Electronic Commerce
Subtitle of host publication	e-Commerce in Smart connected World, ICEC 2016
Publisher	Association for Computing Machinery
ISBN (Electronic)	9781450342223
DOIs	https://doi.org/10.1145/2971603.2971643
Publication status	Published - 17 Aug 2016
Externally published	Yes
Event	18th International Conference on Electronic Commerce, ICEC 2016 - Suwon, Korea, Republic of Duration: 17 Aug 2016 → 19 Aug 2016

Publication series

Name	ACM International Conference Proceeding Series
Volume	17-19-August-2016

Conference

Conference	18th International Conference on Electronic Commerce, ICEC 2016
Country/Territory	Korea, Republic of
City	Suwon
Period	17/08/16 → 19/08/16

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Free Keywords

Alipay
Fintech
Regulation focus theory
Security control
Tenpay
Use and gratification

ASJC Scopus subject areas

Software
Human-Computer Interaction
Computer Vision and Pattern Recognition
Computer Networks and Communications

Access to Document

10.1145/2971603.2971643

Cite this

Chang, Y., Wong, S. F., Lee, H., & Jeong, S. P. (2016). What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory. In Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016 Article 2971643 (ACM International Conference Proceeding Series; Vol. 17-19-August-2016). Association for Computing Machinery. https://doi.org/10.1145/2971603.2971643

@inproceedings{df311c412a114a5c9f795b4c932d63b9,

title = "What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory",

abstract = "FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus Theory, our study aims to explain two different factors that motivate the adoption of FinTech in China. We plan to collect data from university students who used Alipay and Tenpay (two of the leading FinTech companies in China). The findings from our study will be valuable to FinTech companies in strategizing and promoting usage of their services.",

keywords = "Alipay, Fintech, Regulation focus theory, Security control, Tenpay, Use and gratification",

author = "Younghoon Chang and Wong, \{Siew Fan\} and Hwansoo Lee and Jeong, \{Seon Phil\}",

note = "Publisher Copyright: {\textcopyright} 2016 ACM.; 18th International Conference on Electronic Commerce, ICEC 2016 ; Conference date: 17-08-2016 Through 19-08-2016",

year = "2016",

month = aug,

day = "17",

doi = "10.1145/2971603.2971643",

language = "English",

series = "ACM International Conference Proceeding Series",

publisher = "Association for Computing Machinery",

booktitle = "Proceedings of the 18th Annual International Conference on Electronic Commerce",

}

Chang, Y, Wong, SF, Lee, H & Jeong, SP 2016, What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory. in Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016., 2971643, ACM International Conference Proceeding Series, vol. 17-19-August-2016, Association for Computing Machinery, 18th International Conference on Electronic Commerce, ICEC 2016, Suwon, Korea, Republic of, 17/08/16. https://doi.org/10.1145/2971603.2971643

What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory. / Chang, Younghoon; Wong, Siew Fan; Lee, Hwansoo et al.
Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016. Association for Computing Machinery, 2016. 2971643 (ACM International Conference Proceeding Series; Vol. 17-19-August-2016).

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - What motivates Chinese consumers to adopt FinTech services

T2 - 18th International Conference on Electronic Commerce, ICEC 2016

AU - Chang, Younghoon

AU - Wong, Siew Fan

AU - Lee, Hwansoo

AU - Jeong, Seon Phil

PY - 2016/8/17

Y1 - 2016/8/17

N2 - FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus Theory, our study aims to explain two different factors that motivate the adoption of FinTech in China. We plan to collect data from university students who used Alipay and Tenpay (two of the leading FinTech companies in China). The findings from our study will be valuable to FinTech companies in strategizing and promoting usage of their services.

AB - FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus Theory, our study aims to explain two different factors that motivate the adoption of FinTech in China. We plan to collect data from university students who used Alipay and Tenpay (two of the leading FinTech companies in China). The findings from our study will be valuable to FinTech companies in strategizing and promoting usage of their services.

KW - Alipay

KW - Fintech

KW - Regulation focus theory

KW - Security control

KW - Tenpay

KW - Use and gratification

UR - https://www.scopus.com/pages/publications/84988692193

U2 - 10.1145/2971603.2971643

DO - 10.1145/2971603.2971643

M3 - Conference contribution

AN - SCOPUS:84988692193

T3 - ACM International Conference Proceeding Series

BT - Proceedings of the 18th Annual International Conference on Electronic Commerce

PB - Association for Computing Machinery

Y2 - 17 August 2016 through 19 August 2016

ER -

Chang Y, Wong SF, Lee H, Jeong SP. What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory. In Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World, ICEC 2016. Association for Computing Machinery. 2016. 2971643. (ACM International Conference Proceeding Series). doi: 10.1145/2971603.2971643

What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory

Abstract

Publication series

Conference

UN SDGs

Free Keywords

ASJC Scopus subject areas

Access to Document

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