Value marketing through corporate reputation: An empirical investigation of Thai hospitals

Keyphrases

• Thai 100%
• Corporate Reputation 100%
• Politicians 16%
• Institutional Theory 16%
• Regression Analysis 16%
• Value Orientations 16%
• Confirmatory Factor Analysis 16%
• Impression Management Theory 16%
• Company Value 16%
• Signaling Theory 16%
• Quantitative Methodology 16%
• Measurement Item 16%
• Private Hospitals 16%
• Hospital Industry 16%
• Single Approach 16%
• Value Offering 16%

Social Sciences

• Thai 100%
• Corporate Reputation 100%
• Institutional Theory 16%
• Value-Orientation 16%
• Management Operations 16%
• Confirmatory Factor Analysis 16%
• Signaling Theory 16%
• Impression Management 16%

Economics, Econometrics and Finance

• Corporate Reputation 100%
• Industry 16%
• Institutional Theory 16%
• Signaling Theory 16%
• Firm Value 16%