Transmedia in Asia and the Pacific: industry, practice and transcultural dialogues

Filippo Gilardi (Editor), Celia Lam (Editor)

Research output: Book/ReportBookpeer-review


Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling.
Original languageEnglish
Place of PublicationSingapore
PublisherPalgrave Macmillan
Number of pages349
ISBN (Electronic)9789811578571
ISBN (Print)9789811578564
Publication statusPublished - 2021

Publication series

NamePalgrave Series in Asia and Pacific Studies


  • Transmedia story telling in Asia Pacific
  • Transmedia and communication studies
  • Mega events and transmedia reporting
  • Transmedia and advertisements in Asia
  • Characteristics of transmedia in Asia


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