Abstract
This chapter focuses on the traditional proprietary model in the music industries, which is to treat music as copyrightable goods and artefacts. The music industry is a concept derived from the cultural industry concept coined by Adorno and scholars of the Frankfurt School. It views popular music as mass produced industrial goods. To put it into a nutshell, it focuses on the creation of music and the value exchange and realisation of it through market mechanisms with an end for consumption. This chapter will start by analysing the exploitation of music with diversified income streams constituting an established value chain. However, the primary focus of this chapter is the traditional proprietary model with music fixed in physical format as a control mechanism in a pre-digital age.
| Original language | English |
|---|---|
| Title of host publication | China’s Music Industry Unplugged: Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy |
| Place of Publication | Singapore |
| Publisher | Palgrave Macmillian |
| Chapter | 6 |
| Pages | 115-146 |
| ISBN (Electronic) | 9789811639494 |
| ISBN (Print) | 9789811639487 |
| Publication status | Published - 14 Sept 2021 |
| Externally published | Yes |
Keywords
- Music industry
- Traditional proprietary model
- Business model
- Cultural industry
- Value chain