Abstract
Green marketing and sustainable supply chain management are two emerging topics over the last two decades. Interestingly, the overlap between these two areas is seldom explored despite the close relationship between marketing and supply chain (especially industrial marketing). This chapter aims to provide a brief review on the two areas, and to identify potential studies concerning these two areas. Then, a holistic framework integrating these two topics is recommended.
| Original language | English |
|---|---|
| Title of host publication | Handbook on the Sustainable Supply Chain |
| Editors | Joseph Sarkis |
| Publisher | Edward Elgar Publishing Ltd. |
| Chapter | 10 |
| Pages | 148-170 |
| Number of pages | 23 |
| ISBN (Electronic) | 9781786434272 |
| ISBN (Print) | 9781786434265 |
| DOIs | |
| Publication status | Published - 1 Jan 2019 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
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