Testing the Global and Regional Strategies of Multinational Enterprises

Lei Li; Dan Li

doi:10.1016/S1064-4857(07)13011-4

Testing the Global and Regional Strategies of Multinational Enterprises

Lei Li
, Dan Li

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

11 Citations (Scopus)

Abstract

This study compares U.S. firm international strategies between two starkly different industries. We find that firms are more inclined to adopt global strategies in the integrated global industry than in the multidomestic industry. The global strategy does not seem to be effective unless a firm possesses substantial intangible assets. R&D-based intangible assets play a more significant role than marketing-based intangible assets in both the integrated global industry and (to a lesser extent) the multidomestic industry. Additionally, internationalization pace has a positive direct impact, and a negative interaction effect with the global strategy on firm performance in the integrated global industry.

Original language	English
Title of host publication	Regional Aspects of Multinationality and Performance
Editors	Alan Rugman
Pages	263-296
Number of pages	34
DOIs	https://doi.org/10.1016/S1064-4857(07)13011-4
Publication status	Published - 2007
Externally published	Yes

Publication series

Name	Research in Global Strategic Management
Volume	13
ISSN (Print)	1064-4857

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

ASJC Scopus subject areas

Business and International Management

Access to Document

10.1016/S1064-4857(07)13011-4

Cite this

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title = "Testing the Global and Regional Strategies of Multinational Enterprises",

abstract = "This study compares U.S. firm international strategies between two starkly different industries. We find that firms are more inclined to adopt global strategies in the integrated global industry than in the multidomestic industry. The global strategy does not seem to be effective unless a firm possesses substantial intangible assets. R\&D-based intangible assets play a more significant role than marketing-based intangible assets in both the integrated global industry and (to a lesser extent) the multidomestic industry. Additionally, internationalization pace has a positive direct impact, and a negative interaction effect with the global strategy on firm performance in the integrated global industry.",

author = "Lei Li and Dan Li",

note = "Funding Information: This study is financially supported by an Arthur Butine Faculty Development Grant at the University of Portland and a CIBER research award at Indiana University. We would like to acknowledge the able assistance in data collection from Aaron M. Kendrick, Dara Khowkachaporn, Amit Suri, and Cynthia Santoso.",

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AU - Li, Dan

N1 - Funding Information: This study is financially supported by an Arthur Butine Faculty Development Grant at the University of Portland and a CIBER research award at Indiana University. We would like to acknowledge the able assistance in data collection from Aaron M. Kendrick, Dara Khowkachaporn, Amit Suri, and Cynthia Santoso.

PY - 2007

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N2 - This study compares U.S. firm international strategies between two starkly different industries. We find that firms are more inclined to adopt global strategies in the integrated global industry than in the multidomestic industry. The global strategy does not seem to be effective unless a firm possesses substantial intangible assets. R&D-based intangible assets play a more significant role than marketing-based intangible assets in both the integrated global industry and (to a lesser extent) the multidomestic industry. Additionally, internationalization pace has a positive direct impact, and a negative interaction effect with the global strategy on firm performance in the integrated global industry.

AB - This study compares U.S. firm international strategies between two starkly different industries. We find that firms are more inclined to adopt global strategies in the integrated global industry than in the multidomestic industry. The global strategy does not seem to be effective unless a firm possesses substantial intangible assets. R&D-based intangible assets play a more significant role than marketing-based intangible assets in both the integrated global industry and (to a lesser extent) the multidomestic industry. Additionally, internationalization pace has a positive direct impact, and a negative interaction effect with the global strategy on firm performance in the integrated global industry.

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DO - 10.1016/S1064-4857(07)13011-4

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AN - SCOPUS:34250334294

SN - 0762313951

SN - 9780762313952

T3 - Research in Global Strategic Management

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EP - 296

BT - Regional Aspects of Multinationality and Performance

A2 - Rugman, Alan

ER -

Testing the Global and Regional Strategies of Multinational Enterprises

Abstract

Publication series

UN SDGs

ASJC Scopus subject areas

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