| Original language | English |
|---|---|
| Title of host publication | Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science |
| Publication status | Published - 2021 |
Sustainable Marketing in China-the Case of Monmilk
- Russa Yuan
- , yanyan chen
Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review