Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case Study of Sina Weibo and JD

Weiqiang Lin, Pedro Saleiro, Natasa Milic-Frayling, Eugene Chng

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)
53 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case Study of Sina Weibo and JD'. Together they form a unique fingerprint.

Keyphrases

Computer Science

Economics, Econometrics and Finance