Reward-Based Crowdfunding Research and Practice

This chapter offers a review of reward-based crowdfunding. Based on a concrete framework, this chapter extensively explains the definition, mechanisms, and unique aspects of reward-based crowdfunding. To better understand the status of reward-based crowdfunding from a global perspective, the development and regional characteristics of it in different crowdfunding markets are presented and discussed in this chapter. In addition, through a comprehensive literature review of key reward-based crowdfunding research, two main research streams of reward-based crowdfunding (success drivers and contributor behaviour) are summarized. Lastly, this chapter also sheds light on the implications of reward-based crowdfunding for practice and research, as well as mentions its potential contributions and limitations.