Reverse entrepreneurship and integration in poor areas of China: Case studies of tourism entrepreneurship in Ganzi Tibetan Region of Sichuan

In the context of urbanisation and the decline of the countryside, reverse entrepreneurship cannot be separated from integration, referring to a process of mutual trust and cooperation between reverse (returnee or immigrant from urban areas) entrepreneur, host community and external stakeholders for sustainable livelihoods. With a geographic focus on poor areas of China, this paper aims to reveal key factors behind successful initiatives of reverse entrepreneurship to address challenges facing local communities, and pathways for mobilising and effectively using various resources, both internally and externally. These objectives are addressed through multiple cases of tourism development in Ganzi, a Tibetan Minority Prefecture of Sichuan. This paper contributes to the literature on entrepreneurial integration to debates on reverse entrepreneurship in three aspects. Firstly, entrepreneurial integration starts from social embeddedness, interconnecting and interacting between reverse entrepreneur(s) and the host community to understand local challenges and share a new vision for sustainable livelihoods. Secondly, entrepreneurial integration is essentially an innovation platform to develop or enhance social capital (both bonding and bridging) for mobilising and effective use of critical resources. Finally, the study outlines five pathways of tourism entrepreneurship, which reflects variations in livelihood strategy, critical capitals, business models, innovation diffusion and application potential.