Responding to Paradoxical Organizational Demands for AI-Powered Systems considering Fairness

Developing and maintaining fair AI is increasingly in demand when unintended ethical issues contaminate the benefits of AI and cause negative implications for individuals and society. Organizations are challenged by simultaneously managing the divergent needs derived from the instrumental and humanistic goals of employing AI. In responding to the challenge, this paper draws on the paradox theory from a sociotechnical lens to first explore the contradictory organizational needs salient in the lifecycle of AI-powered systems. Moreover, we intend to unfold the responding process of the company to illuminate the role of social agents and technical artefacts in the process of managing paradoxical needs. To achieve the intention of the study, we conduct an in-depth case study on an AI-powered talent recruitment system deployed in an IT company. This study will contribute to research and practice regarding how organizational use of digital technologies generates positive ethical implications for individuals and society.