Persuasive communication: a study of major attitude-behavior theories in a social media context

Keyphrases

• Social Media 100%
• Persuasive Communication 100%
• Media Context 100%
• Attitude-behavior Relations 100%
• Behavior Theory 100%
• Elaboration Likelihood Model 50%
• Extant Literature 25%
• Communication Studies 25%
• Social Psychology 25%
• Theory of Planned Behavior 25%
• Cognitive Dissonance Theory 25%
• Social Media Marketing 25%
• Heuristic Model 25%
• Social Judgment Theory 25%
• Marketing Implications 25%

Psychology

• Social Psychology 100%
• Theory of Planned Behavior 100%
• Cognitive Dissonance Theory 100%

Social Sciences

• Social Media 100%
• Communication Studies 33%
• Cognitive Dissonance Theory 33%
• Social Media Marketing 33%
• Social Judgment Theory 33%