Keyphrases
Social Media
100%
Persuasive Communication
100%
Elaboration Likelihood Model
100%
Media Context
100%
Attitude-behavior Relations
100%
Behavior Theory
100%
Theory of Planned Behavior
28%
Cognitive Dissonance Theory
28%
Heuristic Model
28%
Social Judgment Theory
28%
Media Perspectives
28%
Consumer Behaviour
14%
Extant Literature
14%
Social Psychology
14%
Appropriate Model
14%
Theory Comparison
14%
New Social Media
14%
Academic Databases
14%
Behavior Study
14%
Marketing Implications
14%
Marketing Tools
14%
Social Media Marketing Activities
14%
Systematic Comparison
14%
Psychology
Theory of Planned Behavior
100%
Cognitive Dissonance Theory
100%
Consumer Behavior
50%
Social Psychology
50%
Systematic Review
50%
Computer Science
Social Media
100%
Persuasive Communication
100%
Dissonance Theory
22%
Cognitive Dissonance
22%
Marketing Campaign
11%
Future Attitude
11%
Social Sciences
Social Media
100%
Cognitive Dissonance Theory
25%
Social Judgment Theory
25%
Consumer Behavior
12%
Literature Reviews
12%
Systematic Review
12%
Social Media Marketing
12%