Fingerprint
Dive into the research topics of 'Perceptions of Ambivalence in Cause-Related Marketing: Exploring the Impact of Mixed Motivational Signals on Consumer Evaluations'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Perceptions of Ambivalence in Cause-Related Marketing: Exploring the Impact of Mixed Motivational Signals on Consumer Evaluations
Yuting Wang, Yao Chen, Jie Fang, Bingqing Xiong
Research output: Journal Publication › Conference article › peer-review