Marketing strategies of MNCs from emerging markets: Internationalisation and market entry mode

Kamel Mellahi; Mehmet Demirbag; S. Tamer Cavusgil; Wade Danis

doi:10.1108/imr.2010.03627caa.001

Marketing strategies of MNCs from emerging markets: Internationalisation and market entry mode

Kamel Mellahi, Mehmet Demirbag, S. Tamer Cavusgil, Wade Danis

Research output: Journal Publication › Article › peer-review

4 Citations (Scopus)

Original language	English
Journal	International Marketing Review
Volume	27
Issue number	3
DOIs	https://doi.org/10.1108/imr.2010.03627caa.001
Publication status	Published - 1 Jun 2010
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1108/imr.2010.03627caa.001

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@article{15bda2b4d04040b785baab3384deb414,

title = "Marketing strategies of MNCs from emerging markets: Internationalisation and market entry mode",

author = "Kamel Mellahi and Mehmet Demirbag and Cavusgil, \{S. Tamer\} and Wade Danis",

year = "2010",

month = jun,

day = "1",

doi = "10.1108/imr.2010.03627caa.001",

language = "English",

volume = "27",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - Marketing strategies of MNCs from emerging markets

T2 - Internationalisation and market entry mode

AU - Mellahi, Kamel

AU - Demirbag, Mehmet

AU - Cavusgil, S. Tamer

AU - Danis, Wade

PY - 2010/6/1

Y1 - 2010/6/1

UR - https://www.scopus.com/pages/publications/84993104470

U2 - 10.1108/imr.2010.03627caa.001

DO - 10.1108/imr.2010.03627caa.001

M3 - Article

AN - SCOPUS:84993104470

SN - 0265-1335

VL - 27

JO - International Marketing Review

JF - International Marketing Review

IS - 3

ER -

Marketing strategies of MNCs from emerging markets: Internationalisation and market entry mode

ASJC Scopus subject areas

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