Marketing strategies of MNCs from emerging markets: Internationalisation and market entry mode

Research output: Journal Publication › Article › peer-review

Original language	English
Journal	International Marketing Review
Volume	27
Issue number	3
DOIs	https://doi.org/10.1108/imr.2010.03627caa.001
Publication status	Published - 1 Jun 2010
Externally published	Yes

ASJC Scopus subject areas

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title = "Marketing strategies of MNCs from emerging markets: Internationalisation and market entry mode",

author = "Kamel Mellahi and Mehmet Demirbag and Cavusgil, \{S. Tamer\} and Wade Danis",

year = "2010",

month = jun,

day = "1",

doi = "10.1108/imr.2010.03627caa.001",

language = "English",

volume = "27",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Publishing",

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}

TY - JOUR

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T2 - Internationalisation and market entry mode

AU - Mellahi, Kamel

AU - Demirbag, Mehmet

AU - Cavusgil, S. Tamer

AU - Danis, Wade

PY - 2010/6/1

Y1 - 2010/6/1

UR - https://www.scopus.com/pages/publications/84993104470

U2 - 10.1108/imr.2010.03627caa.001

DO - 10.1108/imr.2010.03627caa.001

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AN - SCOPUS:84993104470

SN - 0265-1335

VL - 27

JO - International Marketing Review

JF - International Marketing Review

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