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Marketing Management in the Media and Entertainment Industry
Sunghan Ryu
Department of Entrepreneurship, Marketing and Management Systems
Research output
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Keyphrases
Marketing Strategy
100%
Marketing Management
100%
Entertainment Industry
100%
Media Industries
100%
Marketing Mix
100%
Customer Value
50%
Value Creation
50%
Prices of Production
50%
Microenvironment
50%
Market Analysis
50%
Macro-environment
50%
Marketing Paradigms
50%
Social Sciences
Marketing Strategy
100%
Marketing Management
100%
Entertainment Industry
100%
Medium Industry
100%
Market Analysis
50%
Economics, Econometrics and Finance
Marketing Management
100%
Entertainment Industry
100%
Medium Industry
100%
Customer Value
20%
Market Analysis
20%