Abstract
This is a textbook illustrating current professional practice and scholarship on public relations, marketing communications, and internal communication. It includes chapters on social media and experiential marketing.
| Translated title of the contribution | The communicating enterprise : How to create corporate value through communication |
|---|---|
| Original language | Undefined/Unknown |
| Place of Publication | Milan |
| Publisher | ISEDI |
| ISBN (Print) | 9788880083146 |
| Publication status | Published - 2006 |
Free Keywords
- Communication
- Public relations
- Marketing communications
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