L'impresa che comunica: Come creare valore in azienda con la comunicazione

Mattia MIANI; Roberto Grandi

L'impresa che comunica: Come creare valore in azienda con la comunicazione

Translated title of the contribution: The communicating enterprise : How to create corporate value through communication

Mattia MIANI, Roberto Grandi

School of Education and English

Research output: Book/Report › Book

Abstract

This is a textbook illustrating current professional practice and scholarship on public relations, marketing communications, and internal communication. It includes chapters on social media and experiential marketing.

Translated title of the contribution	The communicating enterprise : How to create corporate value through communication
Original language	Undefined/Unknown
Place of Publication	Milan
Publisher	ISEDI
ISBN (Print)	9788880083146
Publication status	Published - 2006

Keywords

Communication
Public relations
Marketing communications

Cite this

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title = "L'impresa che comunica: Come creare valore in azienda con la comunicazione",

abstract = "This is a textbook illustrating current professional practice and scholarship on public relations, marketing communications, and internal communication. It includes chapters on social media and experiential marketing. ",

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author = "Mattia MIANI and Roberto Grandi",

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T2 - Come creare valore in azienda con la comunicazione

AU - MIANI, Mattia

AU - Grandi, Roberto

PY - 2006

Y1 - 2006

N2 - This is a textbook illustrating current professional practice and scholarship on public relations, marketing communications, and internal communication. It includes chapters on social media and experiential marketing.

AB - This is a textbook illustrating current professional practice and scholarship on public relations, marketing communications, and internal communication. It includes chapters on social media and experiential marketing.

KW - Communication

KW - Public relations

KW - Marketing communications

M3 - 书

SN - 9788880083146

BT - L'impresa che comunica

PB - ISEDI

CY - Milan

ER -

L'impresa che comunica: Come creare valore in azienda con la comunicazione

Abstract

Keywords

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Cite this