Abstract
This study examines performance implications of a firm's multinationality in
the US service industries. It finds that home triad-based regional strategy is
more effective than global strategy. It also partially supports the recently for-
malized three-stage proposition of international expansion.
the US service industries. It finds that home triad-based regional strategy is
more effective than global strategy. It also partially supports the recently for-
malized three-stage proposition of international expansion.
| Original language | English |
|---|---|
| Pages (from-to) | 37-57 |
| Number of pages | 21 |
| Journal | Management International Review |
| Volume | 45 |
| Issue number | 1 |
| Publication status | Published - 2005 |
ASJC Scopus subject areas
- General Business,Management and Accounting
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