Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products

Keyphrases

• Product Innovation 100%
• Brand Strategy 100%
• Brand Equity 100%
• Food Products 100%
• Ingredient Branding 100%
• Product Ingredients 100%
• Parent Brand Equity 80%
• Incremental Product Innovation 80%
• Product Category 40%
• Food Products Marketing 40%
• Product Innovation Strategy 40%
• Design Methodology 20%
• Factorial Design 20%
• High-involvement Product 20%
• Complementary Strategy 20%
• Product Involvement 20%
• Level of Involvement 20%
• Experimental Design Method 20%
• Augmentation Strategy 20%
• Food Product Development 20%
• Product Manager 20%
• Low Involvement 20%
• Product Development Strategy 20%
• Product Marketing Strategy 20%

Social Sciences

• Simultaneous Engineering 100%
• Brand Equity 100%
• Innovation Strategy 28%
• Marketing Strategy 14%
• Factorial Design 14%
• Product Development 14%