Introduction: Future of Business in Asia

M. S. Balaji; JISHNU BHATTACHARYYA

doi:10.1007/978-3-031-95940-0_1

Introduction: Future of Business in Asia

M. S. Balaji
, JISHNU BHATTACHARYYA

Nottingham University Business School China

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Abstract

This chapter highlights the growing influence of Asia in business. Driven by economic powerhouses such as China, India, and Japan alongside Vietnam, Thailand, Indonesia, and Bangladesh, Asian countries contribute to over 40% of the global GDP and are projected to increase to 60% by 2030. Despite its prominence, business research has predominantly focused on Western markets. This introduction chapter provides a foundation for the book—Future of Business in Asia—by highlighting the business landscape in Asia. It outlines the key themes explored in this book and sets the stage for how businesses, policymakers, and researchers can analyse the business practices in Asia and leverage the insights for strategic growth.

Original language	English
Title of host publication	Future of Business in Asia
Subtitle of host publication	Exploring Pathways to Tomorrow’s Business Landscape
Publisher	Springer Science+Business Media
Pages	1-14
Number of pages	14
ISBN (Electronic)	9783031959400
ISBN (Print)	9783031959394
DOIs	https://doi.org/10.1007/978-3-031-95940-0_1
Publication status	Published - 1 Jan 2025

Free Keywords

Asia
Asian business
China
Economic powerhouse
Emerging markets
Future perspectives
India

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting
General Earth and Planetary Sciences
General Social Sciences

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10.1007/978-3-031-95940-0_1

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KW - Emerging markets

KW - Future perspectives

KW - India

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Introduction: Future of Business in Asia

Abstract

Free Keywords

ASJC Scopus subject areas

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