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Identify the effect of government regulations on the live streaming e-commerce
Minghuan Shou,
Jie Yu
, Ruinan Dai
Nottingham University Business School China
Department of Entrepreneurship, Marketing and Management Systems
Research Base on Ningbo Dual Circulation and New Economic Development
Research output
:
Journal Publication
›
Article
›
peer-review
2
Citations (Scopus)
Overview
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Keyphrases
Live Streaming Commerce
100%
Government Regulation
100%
Usage Intention
50%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
25%
E-commerce Platform
25%
Perceived Risk
25%
Negative Effects
25%
Perceived Benefits
25%
Consumer Trust
25%
Safety Risk
25%
China
12%
Design Methodology
12%
Institutional Theory
12%
Modeling Software
12%
Social Risk
12%
Education Level
12%
Social Media Influencers
12%
Watching Intention
12%
SmartPLS
12%
Number of Followers
12%
Organizational Control Theory
12%
Income Profile
12%
Psychological Risk
12%
Tax Authorities
12%
Commitment-trust Theory
12%
Economics, Econometrics and Finance
Perceived Risk
100%
Taxation
100%
Industry
50%
Institutional Theory
50%
Organizational Control
50%