"I want to be independent. I want to make informed choices.": An Exploratory Interview Study of the Effects of Personalisation of Digital Media Services on the Fulfilment of Human Values

Michael Evans; Lianne Kerlin; Joanne Parkes; Todd Burlington

doi:10.1145/3505284.3532977

"I want to be independent. I want to make informed choices.": An Exploratory Interview Study of the Effects of Personalisation of Digital Media Services on the Fulfilment of Human Values

Michael Evans, Lianne Kerlin, Joanne Parkes, Todd Burlington

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

From the landing page of a shopping website, to a tailored layout on a video streaming app, digital media experiences are becoming increasingly personalised, and none of us have the same experience as each other. We report on a series of in-depth interviews, with UK media users from 19 to 68 years old, exploring their awareness, feelings, expectations and concerns about the digital media being personalised 'for them', and the language that they use when talking about it. Our repeatable, extensible methodology develops insights aligned to a framework of fundamental human values.

Original language	English
Title of host publication	IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences
Publisher	Association for Computing Machinery, Inc
Pages	325-329
Number of pages	5
ISBN (Electronic)	9781450392129
DOIs	https://doi.org/10.1145/3505284.3532977
Publication status	Published - 21 Jun 2022
Externally published	Yes
Event	2022 ACM International Conference on Interactive Media Experiences, IMX 2022 - Aveiro, Portugal Duration: 22 Jun 2022 → 24 Jun 2022

Publication series

Name	IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences

Conference

Conference	2022 ACM International Conference on Interactive Media Experiences, IMX 2022
Country/Territory	Portugal
City	Aveiro
Period	22/06/22 → 24/06/22

Keywords

depth interviews
digital media
human values
personalisation

ASJC Scopus subject areas

Human-Computer Interaction
Computer Graphics and Computer-Aided Design

Access to Document

10.1145/3505284.3532977

Cite this

Evans, M., Kerlin, L., Parkes, J., & Burlington, T. (2022). "I want to be independent. I want to make informed choices.": An Exploratory Interview Study of the Effects of Personalisation of Digital Media Services on the Fulfilment of Human Values. In IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences (pp. 325-329). (IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences). Association for Computing Machinery, Inc. https://doi.org/10.1145/3505284.3532977

Evans, Michael ; Kerlin, Lianne ; Parkes, Joanne et al. / "I want to be independent. I want to make informed choices." : An Exploratory Interview Study of the Effects of Personalisation of Digital Media Services on the Fulfilment of Human Values. IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences. Association for Computing Machinery, Inc, 2022. pp. 325-329 (IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences).

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abstract = "From the landing page of a shopping website, to a tailored layout on a video streaming app, digital media experiences are becoming increasingly personalised, and none of us have the same experience as each other. We report on a series of in-depth interviews, with UK media users from 19 to 68 years old, exploring their awareness, feelings, expectations and concerns about the digital media being personalised 'for them', and the language that they use when talking about it. Our repeatable, extensible methodology develops insights aligned to a framework of fundamental human values.",

keywords = "depth interviews, digital media, human values, personalisation",

author = "Michael Evans and Lianne Kerlin and Joanne Parkes and Todd Burlington",

note = "Publisher Copyright: {\textcopyright} 2022 Owner/Author.; 2022 ACM International Conference on Interactive Media Experiences, IMX 2022 ; Conference date: 22-06-2022 Through 24-06-2022",

year = "2022",

month = jun,

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doi = "10.1145/3505284.3532977",

language = "English",

series = "IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences",

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Evans, M, Kerlin, L, Parkes, J & Burlington, T 2022, "I want to be independent. I want to make informed choices.": An Exploratory Interview Study of the Effects of Personalisation of Digital Media Services on the Fulfilment of Human Values. in IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences. IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences, Association for Computing Machinery, Inc, pp. 325-329, 2022 ACM International Conference on Interactive Media Experiences, IMX 2022, Aveiro, Portugal, 22/06/22. https://doi.org/10.1145/3505284.3532977

"I want to be independent. I want to make informed choices.": An Exploratory Interview Study of the Effects of Personalisation of Digital Media Services on the Fulfilment of Human Values. / Evans, Michael; Kerlin, Lianne; Parkes, Joanne et al.
IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences. Association for Computing Machinery, Inc, 2022. p. 325-329 (IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences).

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

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Evans M, Kerlin L, Parkes J, Burlington T. "I want to be independent. I want to make informed choices.": An Exploratory Interview Study of the Effects of Personalisation of Digital Media Services on the Fulfilment of Human Values. In IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences. Association for Computing Machinery, Inc. 2022. p. 325-329. (IMX 2022 - Proceedings of the 2022 ACM International Conference on Interactive Media Experiences). doi: 10.1145/3505284.3532977

"I want to be independent. I want to make informed choices.": An Exploratory Interview Study of the Effects of Personalisation of Digital Media Services on the Fulfilment of Human Values

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this