| Original language | English |
|---|---|
| Pages (from-to) | 49-53 |
| Number of pages | 5 |
| Journal | Business Horizons |
| Volume | 34 |
| Issue number | 6 |
| DOIs |
|
| Publication status | Published - 1991 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing