Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Timo Mandler; Jun Luo; Natalia Yannopoulou; Jochen Wirtz

doi:10.1108/IMR-09-2024-392

Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Timo Mandler
, Jun Luo
, Natalia Yannopoulou
, Jochen Wirtz

Department of Entrepreneurship, Marketing and Management Systems

Research output: Journal Publication › Editorial

1 Citation (Scopus)

Original language	English
Pages (from-to)	849-855
Number of pages	7
Journal	International Marketing Review
Volume	41
Issue number	5
DOIs	https://doi.org/10.1108/IMR-09-2024-392
Publication status	Published - 1 Oct 2024

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1108/IMR-09-2024-392

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title = "Guest editorial: International marketing perspectives on digital platforms and their ecosystems",

author = "Timo Mandler and Jun Luo and Natalia Yannopoulou and Jochen Wirtz",

year = "2024",

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day = "1",

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journal = "International Marketing Review",

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T1 - Guest editorial

T2 - International marketing perspectives on digital platforms and their ecosystems

AU - Mandler, Timo

AU - Luo, Jun

AU - Yannopoulou, Natalia

AU - Wirtz, Jochen

PY - 2024/10/1

Y1 - 2024/10/1

UR - https://www.scopus.com/pages/publications/85205778840

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DO - 10.1108/IMR-09-2024-392

M3 - Editorial

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VL - 41

SP - 849

EP - 855

JO - International Marketing Review

JF - International Marketing Review

IS - 5

ER -

Guest editorial: International marketing perspectives on digital platforms and their ecosystems

ASJC Scopus subject areas

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