Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Timo Mandler; Jun Luo; Natalia Yannopoulou; Jochen Wirtz

doi:10.1108/IMR-09-2024-392

Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Timo Mandler
, Jun Luo
, Natalia Yannopoulou
, Jochen Wirtz

Department of Entrepreneurship, Marketing and Management Systems

Research output: Journal Publication › Editorial

Original language	English
Pages (from-to)	849-855
Number of pages	7
Journal	International Marketing Review
Volume	41
Issue number	5
DOIs	https://doi.org/10.1108/IMR-09-2024-392
Publication status	Published - 1 Oct 2024

ASJC Scopus subject areas

Business and International Management
Marketing

Access to Document

10.1108/IMR-09-2024-392

Cite this

@article{9458b90f32174a009acd67585f107a71,

title = "Guest editorial: International marketing perspectives on digital platforms and their ecosystems",

author = "Timo Mandler and Jun Luo and Natalia Yannopoulou and Jochen Wirtz",

year = "2024",

month = oct,

day = "1",

doi = "10.1108/IMR-09-2024-392",

language = "English",

volume = "41",

pages = "849--855",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}

TY - JOUR

T1 - Guest editorial

T2 - International marketing perspectives on digital platforms and their ecosystems

AU - Mandler, Timo

AU - Luo, Jun

AU - Yannopoulou, Natalia

AU - Wirtz, Jochen

PY - 2024/10/1

Y1 - 2024/10/1

UR - https://www.scopus.com/pages/publications/85205778840

U2 - 10.1108/IMR-09-2024-392

DO - 10.1108/IMR-09-2024-392

M3 - Editorial

AN - SCOPUS:85205778840

SN - 0265-1335

VL - 41

SP - 849

EP - 855

JO - International Marketing Review

JF - International Marketing Review

IS - 5

ER -

Guest editorial: International marketing perspectives on digital platforms and their ecosystems

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this