Going through the storms with innovation in guarding the family legacy

Woon Leong Lin; Nelvin Xe Chung Leow; Feranita Feranita

doi:10.1108/978183753760020241003

Going through the storms with innovation in guarding the family legacy

Woon Leong Lin, Nelvin Xe Chung Leow, Feranita Feranita

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Abstract

This case study aims to investigate and evaluate the operational aspects of a family-owned and managed business in Bangladesh while addressing chal-lenges such as professionalisation, succession planning and innovation. Within this case study, the authors have examined the significance of the Tru Group's journey as a family business, highlighting their transition from a traditional management approach to a modern corporate system. This transformation has had a positive influence on the company's goals and trajectory. Furthermore, the study delves into the decision-making processes and power dynamics among family members within the organisation.

Original language	English
Title of host publication	Asian Family Business Case Studies
Subtitle of host publication	The Role of Culture, Value and Identity in Succession and Resilience
Publisher	Emerald Publishing
Pages	23-34
Number of pages	12
ISBN (Electronic)	9781837537600
ISBN (Print)	9781837537617
DOIs	https://doi.org/10.1108/978183753760020241003
Publication status	Published - 10 Jul 2024
Externally published	Yes

Keywords

Bangladesh textile industry
Family business
Innovation
Professionalisation
Succession planning

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.1108/978183753760020241003

Cite this

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AB - This case study aims to investigate and evaluate the operational aspects of a family-owned and managed business in Bangladesh while addressing chal-lenges such as professionalisation, succession planning and innovation. Within this case study, the authors have examined the significance of the Tru Group's journey as a family business, highlighting their transition from a traditional management approach to a modern corporate system. This transformation has had a positive influence on the company's goals and trajectory. Furthermore, the study delves into the decision-making processes and power dynamics among family members within the organisation.

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Going through the storms with innovation in guarding the family legacy

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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