Global Strategy

Peter Ping Li

doi:10.1057/978-1-137-00772-8_751

Global Strategy

Peter Ping Li

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Abstract

Global strategy differs from domestic strategy in terms of content and process as well as context and structure. The content of global strategy can contain five key elements, while the process of global strategy can have six major stages. These are expounded below. Global strategy is influenced by rich and complementary local contexts with diverse resource pools and game rules at the national level to form a broad ecosystem at the global level. Further, global strategy dictates the interaction or balance between different entry strategies at the levels of internal and external networks.

Original language	English
Title of host publication	The Palgrave Encyclopedia of Strategic Management
Publisher	Springer Science+Business Media
Pages	632-635
Number of pages	4
ISBN (Electronic)	9781137007728
ISBN (Print)	9781137491909
DOIs	https://doi.org/10.1057/978-1-137-00772-8_751
Publication status	Published - 1 Jan 2018
Externally published	Yes

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting
General Social Sciences

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10.1057/978-1-137-00772-8_751

Cite this

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Global Strategy

Abstract

ASJC Scopus subject areas

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