Abstract
This chapter is a methodology chapter with reflections on local knowledge and insights. I aim to contextualise the music industry, its operation and research in an emerging market. Understanding and doing business in China is often a full semester module in world top business schools, which makes China a unique market for both doing business and research. This chapter also prepares the policy and legal discussions in Chapter 4.
| Original language | English |
|---|---|
| Title of host publication | China’s Music Industry Unplugged: Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy |
| Place of Publication | Singapore |
| Publisher | Palgrave Macmillian |
| Chapter | 3 |
| Pages | 63-76 |
| ISBN (Electronic) | 9789811639494 |
| ISBN (Print) | 9789811639487 |
| Publication status | Published - 14 Sept 2021 |
| Externally published | Yes |
Keywords
- Music industry
- Methodology
- Contextualisation
- Chinese market
- Policy
- Legal studies