Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model

Haiping Zhao, Mengli Yu, Shaoxiong Fu, Zhao Cai, Eric T.K. Lim, Chee Wee Tan

Research output: Journal Publication › Article › peer-review

3 Citations (Scopus)

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Keyphrases

Psychology