Cryptomarkets Gamified: What Can We Learn by Playing CryptoKitties?

Research output: Contribution to conferencePaperpeer-review

7 Citations (Scopus)

Abstract

This paper presents an analysis of CryptoKitties (Axiom Zen 2017) as an educational tool for blockchain adoption. The focus is placed on the official agenda of the game, presented in its white paper (“White Pa-Purr”) and the user guide. I compare statements of the game's developers to the actual practice of playing CryptoKitties for a year. Although gamification of blockchain technologies may have been successful on a broader level of service marketing, the game itself does not make cryptocurrency-based services more accessible to the audience previously unfamiliar with blockchain. However, I conclude that it can launch a longer independent exploration of crypto markets, a potentially transformative experience for the player.

Original languageEnglish
Publication statusPublished - 2020
Externally publishedYes
Event13th Digital Games Research Association International Conference, DiGRA 2020 - Tampere, Finland
Duration: 2 Jun 20206 Jun 2020

Conference

Conference13th Digital Games Research Association International Conference, DiGRA 2020
Country/TerritoryFinland
CityTampere
Period2/06/206/06/20

Keywords

  • blockchain
  • crypto games
  • cryptocurrencies
  • cryptocurrency studies
  • CryptoKitties
  • educational games
  • Ethereum
  • money games
  • serious games

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction
  • Software

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