TY - CHAP
T1 - CRYPTO PERSONALITIES AS CARNIVALESQUE JESTERS
AU - Serada, Alesha
N1 - Publisher Copyright:
© 2024 by Alesha Serada.
PY - 2024/7/1
Y1 - 2024/7/1
N2 - In this paper, I discuss the personalities of several representative crypto YouTube celebrities and Bitcoin aficionados, such as George Tung from CryptosRUs, Mike Jenkins (Guy) from Coin Bureau, Lark Davis, Andreas M. Antonopoulos, and Richard Heart. I look closely at their online performances to reveal the character of a trickster, the ambivalent mythological figure that symbolizes chaos, creativity, and disruption. Based on the core literature on the subject, I trace how the figure of a trickster has transformed into the jester in medieval times, and then into the adventurer in the new modern times, and how this transformation is relevant for today. A variety of examples demonstrates that the jester, the trickster, and the adventurer all reveal themselves in different facets of crypto influencers’ performances. However, the most popular You Tubers are also comparatively tame: they produce educational content on cryptocurrencies and blockchain, as compared to “get rich quick” schemes, which are typically presented with a higher degree of tricksteriness. There are also crucial differences and omissions: crypto influencers do not demonstrate queerness, which is inherent to the trickster, and they do not balance praise with abuse, as jesters do. The modern type of an adventurer is more fitting, although it is mostly found in the virtual Wild West of block chain entrepreneurship, rather than on the most popular YouTube channels.
AB - In this paper, I discuss the personalities of several representative crypto YouTube celebrities and Bitcoin aficionados, such as George Tung from CryptosRUs, Mike Jenkins (Guy) from Coin Bureau, Lark Davis, Andreas M. Antonopoulos, and Richard Heart. I look closely at their online performances to reveal the character of a trickster, the ambivalent mythological figure that symbolizes chaos, creativity, and disruption. Based on the core literature on the subject, I trace how the figure of a trickster has transformed into the jester in medieval times, and then into the adventurer in the new modern times, and how this transformation is relevant for today. A variety of examples demonstrates that the jester, the trickster, and the adventurer all reveal themselves in different facets of crypto influencers’ performances. However, the most popular You Tubers are also comparatively tame: they produce educational content on cryptocurrencies and blockchain, as compared to “get rich quick” schemes, which are typically presented with a higher degree of tricksteriness. There are also crucial differences and omissions: crypto influencers do not demonstrate queerness, which is inherent to the trickster, and they do not balance praise with abuse, as jesters do. The modern type of an adventurer is more fitting, although it is mostly found in the virtual Wild West of block chain entrepreneurship, rather than on the most popular YouTube channels.
KW - Trickster
KW - YouTube
KW - adventurer
KW - celebrity culture
KW - jester
KW - trust
UR - https://www.scopus.com/pages/publications/85197232093
U2 - 10.1108/S0733-558X20240000089012
DO - 10.1108/S0733-558X20240000089012
M3 - Book Chapter
AN - SCOPUS:85197232093
T3 - Research in the Sociology of Organizations
SP - 137
EP - 146
BT - Research in the Sociology of Organizations
PB - Emerald Publishing
ER -