CRYPTO PERSONALITIES AS CARNIVALESQUE JESTERS

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

Abstract

In this paper, I discuss the personalities of several representative crypto YouTube celebrities and Bitcoin aficionados, such as George Tung from CryptosRUs, Mike Jenkins (Guy) from Coin Bureau, Lark Davis, Andreas M. Antonopoulos, and Richard Heart. I look closely at their online performances to reveal the character of a trickster, the ambivalent mythological figure that symbolizes chaos, creativity, and disruption. Based on the core literature on the subject, I trace how the figure of a trickster has transformed into the jester in medieval times, and then into the adventurer in the new modern times, and how this transformation is relevant for today. A variety of examples demonstrates that the jester, the trickster, and the adventurer all reveal themselves in different facets of crypto influencers’ performances. However, the most popular You Tubers are also comparatively tame: they produce educational content on cryptocurrencies and blockchain, as compared to “get rich quick” schemes, which are typically presented with a higher degree of tricksteriness. There are also crucial differences and omissions: crypto influencers do not demonstrate queerness, which is inherent to the trickster, and they do not balance praise with abuse, as jesters do. The modern type of an adventurer is more fitting, although it is mostly found in the virtual Wild West of block chain entrepreneurship, rather than on the most popular YouTube channels.

Original languageEnglish
Title of host publicationResearch in the Sociology of Organizations
PublisherEmerald Publishing
Pages137-146
Number of pages10
DOIs
Publication statusPublished - 1 Jul 2024
Externally publishedYes

Publication series

NameResearch in the Sociology of Organizations
Volume89
ISSN (Print)0733-558X

Free Keywords

  • Trickster
  • YouTube
  • adventurer
  • celebrity culture
  • jester
  • trust

ASJC Scopus subject areas

  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management

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