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Consumer dispositions toward global brands
Ankur Srivastava,
M. S. Balaji
Nottingham University Business School China
Research output
:
Journal Publication
›
Article
›
peer-review
20
Citations (Scopus)
Overview
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Keyphrases
Consumer Dispositions
100%
Global Brands
100%
Need for Uniqueness
40%
Developed Markets
30%
Emerging Consumers
30%
Cosmopolitanism
30%
Intercept Method
20%
Positive Impact
10%
Negative Impact
10%
Shoppers
10%
India
10%
Design Methodology
10%
Major Cities
10%
Purchase Intention
10%
Consumer Attitudes
10%
Mall Intercept
10%
Marketing Mix Elements
10%
Materialism
10%
Consumer Evaluation
10%
Price Design
10%
Foreign Brands
10%
International Brands
10%
Domestic Brand
10%
Brand Positioning
10%
Market Needs
10%
Social Sciences
Emerging Market
100%
Cosmopolitanism
30%
India
10%
Consumer Attitude
10%