Conclusions and refections on celebrity bromances

Celia Lam; Jackie Raphael

doi:10.4324/9781003093329-6

Conclusions and refections on celebrity bromances

Celia Lam
, Jackie Raphael

School of International Communications

Research output: Chapter in Book/Conference proceeding › Foreword/postscript

Abstract

This chapter summarises the content of the book and provides the key findings, while also reiterating the terminology developed. In particular, it focuses on the markers of authenticity and reaffirms that celebrity bromances can be a successful advertising method. The chapter finishes with recommendations for future research on the topic.

Original language	English
Title of host publication	Celebrity Bromances
Subtitle of host publication	Constructing, interpreting and utilising persona
Place of Publication	London
Publisher	Routledge
Chapter	6
Pages	134-139
Number of pages	6
ISBN (Electronic)	9781003093329
DOIs	https://doi.org/10.4324/9781003093329-6
Publication status	Published - 2022

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celebrity bromances

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Conclusions and refections on celebrity bromances

Abstract

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