Conceptualizing persuasive messages using ELM in social media

Keyphrases

• Social Media 100%
• Elaboration Likelihood Model 100%
• Persuasive Messages 100%
• Social Media Environment 33%
• Information Processing 33%
• Media Context 33%
• Communication Strategies 16%
• Persuasive Communication 16%
• Effective Communication 16%
• Media Perspectives 16%
• Persuasive Text 16%
• Marketing Communication Strategy 16%
• Peripheral Route 16%

Psychology

• Conceptual Framework 100%
• Information Processing 50%
• Effective Communication 50%

Computer Science

• Social Media 100%
• Communication Strategies 28%
• Information Processing 14%
• Persuasive Communication 14%
• Effective Communication 14%