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Changing the traveller's behaviour using sustainability communication: Effects of message appeal and message authorship

  • Yangyang Jiang*
  • , M. S. Balaji
  • , Payal Kapoor
  • *Corresponding author for this work

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

Original languageEnglish
Title of host publicationHandbook on Tourism and Behaviour Change
PublisherEdward Elgar Publishing Ltd.
Pages182-197
Number of pages16
ISBN (Electronic)9781800372498
ISBN (Print)9781800372481
Publication statusPublished - 7 Nov 2023

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • General Environmental Science
  • General Energy
  • General Earth and Planetary Sciences

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