Abstract
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
| Original language | English |
|---|---|
| Publisher | Bloomsbury Publishing Plc. |
| Number of pages | 234 |
| ISBN (Electronic) | 9780755655014 |
| ISBN (Print) | 9780755655021 |
| DOIs | |
| Publication status | Published - 4 Sept 2025 |
ASJC Scopus subject areas
- General Arts and Humanities
- General Social Sciences
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