Can brain waves really tell if a product will be purchased? inferring consumer preferences from single-item brain potentials

Keyphrases

• Consumer Preferences 100%
• Brain Waves 100%
• Brain Potential 100%
• Event-related Brain Potentials 100%
• Consumer Goods 40%
• Potential Activity 30%
• Prediction Accuracy 20%
• Late Positive Potential 20%
• Behavioral Preference 20%
• Positive Slow Wave 20%
• Consumer Items 20%
• N200 20%
• Shopping Context 10%
• Prediction Error 10%
• Accuracy Rate 10%
• Participant Views 10%
• Scalp EEG 10%
• Late Positivity 10%

Social Sciences

• Consumer Preference 100%
• Consumer Good 100%
• Consumers 25%
• Electroencephalography 25%

Psychology

• Event-Related Brain Potential 100%
• Slow Wave 20%
• Electroencephalography 10%