Authenticity Perceptions in the Chinese Marketplace

Keyphrases

• Chinese Consumers 100%
• Authenticity Perception 100%
• Segment-based 33%
• Long-term Relationship 33%
• Brand Equity 33%
• Consumer Segmentation 33%
• Consumer Perception 33%
• Product Basis 33%
• Authentic Assessment 33%
• Product Offering 33%
• Marketing Practitioner 33%
• Consumer Views 33%
• Binary Relation 33%

Social Sciences

• Chinese 100%
• Brand Equity 25%
• Consumer Perception 25%